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evo in a Latvian winter: hair care for frost outside and dry air inside
For our hair, winter comes in two parts: damp wind and frost outdoors, dry heated air indoors. Here is how we adjust care in the salon and what we recommend at home.
In Latvia hair goes through four very different seasons, and winter is the hardest. Outside it is damp, windy and cold, inside the heating is on and the air gets dry. Hair and scalp switch between the two all day, and we see it in the salon: in November and December clients more often mention dry ends, static and an itchy scalp.
Your scalp needs more in winter
Hot water, hats and dry air are a quick route to a dry, flaky scalp. This is where the evo scalp range is our first choice.
- Common Ground shampoo cleanses gently and hydrates the scalp barrier to reduce dryness and itching.
- Ground Control is a five-minute rinse-out treatment for when the scalp is especially dry.
- Home Base serum goes onto a clean or dry scalp and stays on. It soothes and helps hold in moisture.

A mask once a week, not just for the holidays
In heating season conditioner alone often is not enough. The Great Hydrator mask deeply hydrates, softens and reduces frizz. Apply to damp hair, leave for five minutes and rinse. For coloured and lightened hair we alternate it with Mane Attention protein treatment, so hair is not only hydrated but stronger.
If your ends split in winter, look at your hairdryer and hot water first, and only then at your shampoo.
Protection before the hairdryer
In winter we dry hair more often and hotter, because you cannot go out with wet hair. So every time, spray Day of Grace primer onto damp hair before blow-drying. It detangles, improves condition and protects from heat and UV. If you use a straightener or curling iron, add Icon Welder on dry hair.
When a hat flattens your volume
A hat is a must, but roots fall flat under it. Water Killer dry shampoo absorbs excess oil, brings back volume and texture and brushes out easily. Keep it in your bag, and a few seconds after taking the hat off are enough.

Winter routine in short
- Wash with lukewarm, not hot water.
- Common Ground shampoo for the scalp and Home Base serum when needed.
- The Great Hydrator or Mane Attention mask once a week.
- Day of Grace before every blow-dry.
- Water Killer at the roots after wearing a hat.
If you are not sure what your hair needs, try the product helper on the site or ask your stylist at your next visit. In winter we adjust care for every client.




