Privacy policy

Who processes your data

The controller is SIA "House M" (Roomm salon), registration number 40203602923, registered address Gaismas iela 19 k-12 - 32, Ķekava, Ķekavas novads, LV-2123. Contact: info@roomm.lv.

What data we process

Only what you give us:

• when you order: name, surname, email, phone, delivery address or parcel locker, the products and payment status (card details are seen only by the payment provider, not us)
• when you request a booking: name, phone, email if given, service, preferred days and comment
• when you apply for training: name, phone, email if given, the type of training, salon name (for evo training for salons) and comment
• when you write to the product helper on the site: your questions and the products it suggests. We do not keep the conversation, it is sent to a language model only to prepare the reply
• when you message the salon on Instagram or WhatsApp: name and profile or phone, message content, photos you send and booking details

Why and on what basis

To fulfil your order or booking (contract), to contact you about it (including emails about the order and one reminder if payment is not completed) and to meet accounting requirements (legal obligation). Instagram and WhatsApp replies are prepared by an AI assistant, bookings are confirmed by the stylist.

We use a training application to contact you and arrange the training (steps before a contract, at your request). Written replies from the product helper are prepared by AI.

Cookies and browser storage

The site uses no analytics or advertising cookies. Your cart, whether you have seen the product helper prompt, the suggestions before checkout and the products you looked at last (so that after a purchase we can remind you what else you viewed) are stored only in your browser (localStorage and sessionStorage) so the site works. Nothing is sent to us until you place an order, and the list of viewed products is never sent.

evo videos (Vimeo) load only when you press play. Vimeo may then use its own cookies under its own policy.

Who receives your data

Only those who help fulfil your order, booking or application:

• the payment provider (Montonio) to process payment
• the carrier (Omniva or courier) if you choose delivery: name, phone and address or parcel locker
• the email service (Google Workspace) for order emails
• the website server and database host (Render, Frankfurt, European Union)
• in conversations: Meta (Instagram and WhatsApp), Google (calendar), Anthropic (assistant language model) and the salon app database host
• the product helper on the site: Anthropic (language model), conversation text only

Cart reminders

If you tick "Remind me about my bag if I don't finish" at checkout, we save your name, email and the contents of your bag and, if you do not finish the purchase, send at most two emails with a link that restores your bag. The basis is your consent (the checkbox at checkout). Your browser then also keeps a reminder key so that you can untick the box. The box is not ticked by default, and you can place an order without it.

We keep this data for at most 7 days, and it is also deleted when you place an order. You can withdraw your consent at any time with the link in each email or by writing to info@roomm.lv. After you unsubscribe we keep only an irreversible hash of the email address so that reminders are not sent to you again. The email address itself is then deleted.

How long we keep it

Order data is kept as long as accounting law requires. Booking requests, training applications and messages are kept while you are a client, but no longer than 24 months after the last contact unless you ask us to delete them sooner.

Your rights

You can ask for access to your data, correction or deletion and object to processing by writing to info@roomm.lv or to the salon on Instagram. We reply within one month. You may complain to the Data State Inspectorate (dvi.gov.lv).